Public relations professionals recognise the value of tracking, measuring, and reporting on the outcomes of their media relations efforts. Key performance indicators (KPIs) help support a team’s and company’s goals by introducing quantifiable measures of performance over time for specific PR objectives.
KPIs are also a great way for your team to better understand what is and isn't working, which allows you to modify future media campaigns and better optimise your resource allocation. So, here are 5 ways to measure the success of your PR efforts.
1.Media Coverage
Media coverage refers to the number of times your brand appears in the media. This could be in traditional outlets, such as newspapers, TV, and magazines, or online, through communities, and blogs.
The articles and mentions of your company should appear in publications viewed by your target audience. When you receive a large number of mentions in target media outlets, your PR campaign is successfully raising awareness for your business.
2.Share of Voice
Share of voice (SOV) is a metric used for comparing brands to their competitors. SOV can provide a clearer indication of your brand's place in your industry.
SOV can be measured using organic keywords, impressions, reach, revenue, mentions, and hashtags, among other metrics.
3.Sentiment analysis
Sentiment refers to the tone of the articles that mention your brand, which can be positive, neutral or negative. Sentiment analysis can provide an effective way to evaluate the emotions in written text by clients, media and competitors. This can give a useful indication about how your customers feel about their experience with your products and services.
By using sentiment analysis tools to monitor how your stakeholders feel, your company can control the emotions and conversations around your brand more effectively, and chose the next steps more strategically.
4.Backlinks
Gaining high-quality backlinks to a company's website plays a significant role in improving SEO and helping the website rank high in Google search results. Adding up the number of backlinks your campaign receives will provide you a good picture of its effectiveness.
Additionally, backlinks from reputable sources enhance your brand's credibility and authority in the industry. Its important to remember, the quality of backlinks is more crucial than the quantity, as links from low-quality sources can harm your site's reputation. Regularly monitoring and keeping track of your backlinks is essential for maintaining correct SEO strategy and showing the effectiveness of a PR campaign.
5. Domain authority
At the start of a digital PR campaign, check your domain authority and monitor it throughout. A website’s DA is calculated by evaluating multiple factors, including linking domains and total number of links. Your website’s DA should increase over time if digital PR activity is successful.
A strong domain authority indicates a powerful online presence and can enhance your site's credibility in search engines. Regularly monitoring your DA allows you to assess the effectiveness of your PR strategies and make necessary adjustments to improve your rankings.
Successful PR plan is not just about gaining links, it's about building meaningful relationships, sharing authentic content, and engaging with your audience in a way that fosters trust and loyalty.
At Let's Press, we believe in data-driven PR, providing clear metrics so you can see your ROI. We set clear goals and track the impact every step of the way. Get in contact with us today to start your PR journey and see measurable results from your campaigns.
KPIs are also a great way for your team to better understand what is and isn't working, which allows you to modify future media campaigns and better optimise your resource allocation. So, here are 5 ways to measure the success of your PR efforts.
1.Media Coverage
Media coverage refers to the number of times your brand appears in the media. This could be in traditional outlets, such as newspapers, TV, and magazines, or online, through communities, and blogs.
The articles and mentions of your company should appear in publications viewed by your target audience. When you receive a large number of mentions in target media outlets, your PR campaign is successfully raising awareness for your business.
2.Share of Voice
Share of voice (SOV) is a metric used for comparing brands to their competitors. SOV can provide a clearer indication of your brand's place in your industry.
SOV can be measured using organic keywords, impressions, reach, revenue, mentions, and hashtags, among other metrics.
3.Sentiment analysis
Sentiment refers to the tone of the articles that mention your brand, which can be positive, neutral or negative. Sentiment analysis can provide an effective way to evaluate the emotions in written text by clients, media and competitors. This can give a useful indication about how your customers feel about their experience with your products and services.
By using sentiment analysis tools to monitor how your stakeholders feel, your company can control the emotions and conversations around your brand more effectively, and chose the next steps more strategically.
4.Backlinks
Gaining high-quality backlinks to a company's website plays a significant role in improving SEO and helping the website rank high in Google search results. Adding up the number of backlinks your campaign receives will provide you a good picture of its effectiveness.
Additionally, backlinks from reputable sources enhance your brand's credibility and authority in the industry. Its important to remember, the quality of backlinks is more crucial than the quantity, as links from low-quality sources can harm your site's reputation. Regularly monitoring and keeping track of your backlinks is essential for maintaining correct SEO strategy and showing the effectiveness of a PR campaign.
5. Domain authority
At the start of a digital PR campaign, check your domain authority and monitor it throughout. A website’s DA is calculated by evaluating multiple factors, including linking domains and total number of links. Your website’s DA should increase over time if digital PR activity is successful.
A strong domain authority indicates a powerful online presence and can enhance your site's credibility in search engines. Regularly monitoring your DA allows you to assess the effectiveness of your PR strategies and make necessary adjustments to improve your rankings.
Successful PR plan is not just about gaining links, it's about building meaningful relationships, sharing authentic content, and engaging with your audience in a way that fosters trust and loyalty.
At Let's Press, we believe in data-driven PR, providing clear metrics so you can see your ROI. We set clear goals and track the impact every step of the way. Get in contact with us today to start your PR journey and see measurable results from your campaigns.