Most agencies continue to use traditional PR, but many are shifting their focus to digital PR.
But what's the difference? In this blog, we described how traditional and digital public relations differ in its sources, measurable, tactics, and aims.
The distribution channels - One of the most apparent distinctions between traditional and digital PR is the methods they use to achieve coverage. Traditional PR focuses on print publications, magazines, television and radio.
Digital PR targets online channels such as news sites, niche sites and blogs to gain coverage and links on high-quality online news outlets.
Measurability and analytics - The most fundamental distinction between digital and traditional public relations is that they typically have different goals, so how they judge success varies greatly.
Unlike traditional PR, one of the key aims of digital PR is to increase SEO exposure, so it is critical to report on metrics that reflect this.
Digital PR uses a variety of indicators to demonstrate ROI, including organic revenue, organic traffic, keyword ranking, and branded search.
Traditional PR, on the other hand, focusses on measures like coverage, media reach, share of voice, and sentiment analysis.
Format of campaigns - The format of campaigns launched is another crucial difference between digital PR and traditional PR.
Some of the most common types of campaigns that digital PR launch include creative data-led campaigns, in-depth resources and multimedia elements. Digital PR creates engaging assets that give journalists a reason to link, increasing SEO visibility.
Traditional PR methods range from pitching press releases, interviews, events as well as product and service launches.
PR Objectives - The main goal of digital PR is to gain high authority backlinks to a website in order to increase organic growth. Clients benefit from digital PR by receiving high authority links and publicity in relevant publications, which increases a brand's visibility and presence. It helps to develop trust in search engines and your target audience, increasing brand awareness.
Building relationships with journalists, producers, and editors is an important aspect of traditional PR, and it can assist a client get featured in a publication.
Whether you should use traditional PR, digital PR, or both depends on your overall business goals and objectives.
At Let's Press, we provide traditional and digital PR services to our clients, which can be integrated into a larger PR plan. Contact us today to see how we can help you boost your presence positively both digitally and in traditional media.
But what's the difference? In this blog, we described how traditional and digital public relations differ in its sources, measurable, tactics, and aims.
The distribution channels - One of the most apparent distinctions between traditional and digital PR is the methods they use to achieve coverage. Traditional PR focuses on print publications, magazines, television and radio.
Digital PR targets online channels such as news sites, niche sites and blogs to gain coverage and links on high-quality online news outlets.
Measurability and analytics - The most fundamental distinction between digital and traditional public relations is that they typically have different goals, so how they judge success varies greatly.
Unlike traditional PR, one of the key aims of digital PR is to increase SEO exposure, so it is critical to report on metrics that reflect this.
Digital PR uses a variety of indicators to demonstrate ROI, including organic revenue, organic traffic, keyword ranking, and branded search.
Traditional PR, on the other hand, focusses on measures like coverage, media reach, share of voice, and sentiment analysis.
Format of campaigns - The format of campaigns launched is another crucial difference between digital PR and traditional PR.
Some of the most common types of campaigns that digital PR launch include creative data-led campaigns, in-depth resources and multimedia elements. Digital PR creates engaging assets that give journalists a reason to link, increasing SEO visibility.
Traditional PR methods range from pitching press releases, interviews, events as well as product and service launches.
PR Objectives - The main goal of digital PR is to gain high authority backlinks to a website in order to increase organic growth. Clients benefit from digital PR by receiving high authority links and publicity in relevant publications, which increases a brand's visibility and presence. It helps to develop trust in search engines and your target audience, increasing brand awareness.
Building relationships with journalists, producers, and editors is an important aspect of traditional PR, and it can assist a client get featured in a publication.
Whether you should use traditional PR, digital PR, or both depends on your overall business goals and objectives.
At Let's Press, we provide traditional and digital PR services to our clients, which can be integrated into a larger PR plan. Contact us today to see how we can help you boost your presence positively both digitally and in traditional media.