Deciding between hiring a PR agency or establishing an in-house team is a challenge that every fast-growing company faces at some point.
Which option is the best for your company? It depends on your budget, business goals, and desired level of control and specialisation.
Benefits of hiring a PR agency:
Expertise - When you hire an agency, you will be working with a specialised and devoted group of public relations specialists who have gained experience in various industries by working with a wide range of customers. This is especially vital if you’re a growing company looking to expand into new markets. PR specialists' diverse experiences are likely to result in better ideas and PR opportunities for your company.
In-house PR professionals, on the other hand, are less likely to have the same range of experience as they typically represent only one brand.
In-house PR professionals, on the other hand, are less likely to have the same range of experience as they typically represent only one brand.
New Opportunities - As you're likely to not be a sole client, sharing an external PR team with other brands increases your chances of connecting with a larger network. Your agency serves as a connector that can help you find new partnerships, possible investors, and new business opportunities amongst the people they already know.
Fresh Perspective - Outside perspectives can bring new ideas to your business that you might not have considered before, such as brand image, messaging focus, mediums of engagement, and much more.
Based on their knowledge and skills, PR agencies are more likely to propose bold changes when necessary, as opposed to in-house teams which are often more conservative when it comes to changes.
Based on their knowledge and skills, PR agencies are more likely to propose bold changes when necessary, as opposed to in-house teams which are often more conservative when it comes to changes.
Benefits of an in house PR team:
Budget - Some agencies may charge more for their services based on their size and years of experience. Paying higher prices may not be an option for some businesses, so hiring in-house workers may be more cost effective.
Proximity and speed - The proximity of an in-house PR team allows the dedicated employees to take action and jump on PR opportunities more quickly.
Brand knowledge - In-house PR teams work closely with the other employees in your organisation which advances the knowledge of your products or services.
When starting with a new PR agency, you would need to educate the professionals on your brand, organisation, customers, and audience as well as,keep them continually updated on any changes in the business.
Budget - Some agencies may charge more for their services based on their size and years of experience. Paying higher prices may not be an option for some businesses, so hiring in-house workers may be more cost effective.
Proximity and speed - The proximity of an in-house PR team allows the dedicated employees to take action and jump on PR opportunities more quickly.
Brand knowledge - In-house PR teams work closely with the other employees in your organisation which advances the knowledge of your products or services.
When starting with a new PR agency, you would need to educate the professionals on your brand, organisation, customers, and audience as well as,keep them continually updated on any changes in the business.