PR is an essential part of any search engine optimisation (SEO) strategy, equally SEO is critical for strong digital PR results. Both can gain powerful links and social evidence that raises brand awareness, traffic, conversions, and more.
The importance of digital PR for SEO:
In the current media landscape, digital public relations combines with SEO to improve a brand's online visibility and rankings. Unlike traditional link building, digital PR focusses on storytelling, expertise, and influence to improve a company's reputation and visibility.
By securing high-quality backlinks, brand mentions, and media coverage, digital PR strengthens a brand’s authority and trustworthiness, aligning with SEO goals for a more effective digital campaign.
How digital PR helps SEO:
Builds high-quality backlinks- One of the main reason many companies carry out digital PR is backlinks. By securing coverage and backlinks on reputable websites, blogs and online publications, digital PR boosts your site’s authority and credibility in search engines like Google.
This not only enhances your site's search engine ranking but also increases its visibility to a broader audience. High-quality backlinks serve as endorsements from trusted sources, signaling to search engines that your content is valuable and relevant. This can lead to increased organic traffic, higher conversion rates, and ultimately, greater business success.
Strengthens your EEAT credentials- Proving EEAT - experience, expertise, authority, and trust - can be quite challenging.
Google heavily depends on third-party evaluations to determine trustworthiness or knowledgeability. Public relations can be a valuable tool in establishing your credibility through media coverages and thought leadership.
By actively engaging with journalists and contributing valuable insights, your brand can position itself as a go-to expert within your industry. This not only enhances public perception but also signals to search engines that your brand is a credible and authoritative source.
Builds your website’s domain authority- Every website that is indexed by Google received a score which indicates the quality of content, and the strength of the backlink profile.
Over time, the score of an optimised website should naturally increase with more content and backlinks.Through consistent and successful PR execution on high-quality outlets, the overall rank of the website in search engines will improve, leading to other pages also receiving more traffic over time.
Improves CTR through brand awareness- As Google and other search engines aim to deliver answers within the feed without requiring a click, more than half of searches result in no clicks. This is an issue for SEO because even highly optimised pages that appear in the first search results may not generate any traffic.
One way to improve the Click-Through-Rate from impression to website click is investing in a higher brand awareness. The more your company gets mentioned in the media, the more it will be recognised by the public, creating trust, brand awareness, and improving CTR.
Improves social proof and user experience- User experience (UX) is an important ranking element for search engines. The worst indication for any website is a user who instantly returns to the Search Engine Results Page (SERP), indicating that the website or website content did not meet the search intent.
Adding social proof and other trust components to a website can help reduce bounce rates and increase time on page. PR helps to generate press coverage and attention, which if mentioned on a website, helps to keep website visitors, rank higher on Google, and convert more visitors to leads.
Digital PR and SEO are not just complementary, they are interdependent. By combining the two, you can create a powerful strategy that not only elevates your brand’s online presence but drives traffic and generates conversions.
The importance of digital PR for SEO:
In the current media landscape, digital public relations combines with SEO to improve a brand's online visibility and rankings. Unlike traditional link building, digital PR focusses on storytelling, expertise, and influence to improve a company's reputation and visibility.
By securing high-quality backlinks, brand mentions, and media coverage, digital PR strengthens a brand’s authority and trustworthiness, aligning with SEO goals for a more effective digital campaign.
How digital PR helps SEO:
Builds high-quality backlinks- One of the main reason many companies carry out digital PR is backlinks. By securing coverage and backlinks on reputable websites, blogs and online publications, digital PR boosts your site’s authority and credibility in search engines like Google.
This not only enhances your site's search engine ranking but also increases its visibility to a broader audience. High-quality backlinks serve as endorsements from trusted sources, signaling to search engines that your content is valuable and relevant. This can lead to increased organic traffic, higher conversion rates, and ultimately, greater business success.
Strengthens your EEAT credentials- Proving EEAT - experience, expertise, authority, and trust - can be quite challenging.
Google heavily depends on third-party evaluations to determine trustworthiness or knowledgeability. Public relations can be a valuable tool in establishing your credibility through media coverages and thought leadership.
By actively engaging with journalists and contributing valuable insights, your brand can position itself as a go-to expert within your industry. This not only enhances public perception but also signals to search engines that your brand is a credible and authoritative source.
Builds your website’s domain authority- Every website that is indexed by Google received a score which indicates the quality of content, and the strength of the backlink profile.
Over time, the score of an optimised website should naturally increase with more content and backlinks.Through consistent and successful PR execution on high-quality outlets, the overall rank of the website in search engines will improve, leading to other pages also receiving more traffic over time.
Improves CTR through brand awareness- As Google and other search engines aim to deliver answers within the feed without requiring a click, more than half of searches result in no clicks. This is an issue for SEO because even highly optimised pages that appear in the first search results may not generate any traffic.
One way to improve the Click-Through-Rate from impression to website click is investing in a higher brand awareness. The more your company gets mentioned in the media, the more it will be recognised by the public, creating trust, brand awareness, and improving CTR.
Improves social proof and user experience- User experience (UX) is an important ranking element for search engines. The worst indication for any website is a user who instantly returns to the Search Engine Results Page (SERP), indicating that the website or website content did not meet the search intent.
Adding social proof and other trust components to a website can help reduce bounce rates and increase time on page. PR helps to generate press coverage and attention, which if mentioned on a website, helps to keep website visitors, rank higher on Google, and convert more visitors to leads.
Digital PR and SEO are not just complementary, they are interdependent. By combining the two, you can create a powerful strategy that not only elevates your brand’s online presence but drives traffic and generates conversions.